No Hacks: Web Strategy for the AI Age
Your next million website visitors won't be human. Are you ready?
And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals navigating this shift. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohackspod.com/subscribe
No Hacks: Web Strategy for the AI Age
37: Reviewing Jon MacDonald’s Opting In To Optimization
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Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!
Links in this episode:
- https://thegood.com/opting-in-to-optimization/
- https://www.youtube.com/watch?v=AlAj3VxIKlQ
- https://thegood.com/books/
- https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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