No Hacks: Optimising the Web for AI Agents
Your next million website visitors won't be human.
And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.
No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.
Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.
No Hacks: Optimising the Web for AI Agents
37: Reviewing Jon MacDonald’s Opting In To Optimization
Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!
Links in this episode:
- https://thegood.com/opting-in-to-optimization/
- https://www.youtube.com/watch?v=AlAj3VxIKlQ
- https://thegood.com/books/
- https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform!
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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