No Hacks: Optimising the Web for AI Agents
Your next million website visitors won't be human.
And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.
No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.
Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.
Podcasting since 2021 • 213 episodes
No Hacks: Optimising the Web for AI Agents
Latest Episodes
213: Why Google & ChatGPT Are Ignoring Your "Dead" Content with Jono Alderson
For the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.In 2026, the threshold is gone.In this episode, Jono Alderson argue...
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Episode 213
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41:36
212: Goodbye 2025 - Digital Tinnitus and the Non-Human Future
If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone. We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity.In this 2025 f...
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Episode 212
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11:13
211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton
The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines...
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Episode 211
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37:40
210: AI Agents Are Here (And They Hate Your Website) with Jes Scholz
There is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX.In this episode, I sit down with Jes Scholz (SEO Futurist & Marketing Consultant) to discuss the "Great Correction"...
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Episode 210
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37:04
209: The Zero-Effort Lie - How AI Is Accelerating the Death of the Internet
The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age.The truth i...
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Episode 209
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16:17
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