212: Goodbye 2025 - Digital Tinnitus and the Non-Human Future

If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone. 

We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity.

In this 2025 finale, let's shut off the noise.

We look back at why "Fatigue" was the word of the year, and why the crash of the hype cycle is actually the best news for serious professionals. Sani breaks down why Deep Work is the only antidote to the chaos and reveals the massive strategic shift coming to No Hacks in 2026.

The internet is changing. We are moving from an Attention Economy to a Utility Economy. And next year, we focus on one thing only: The Non-Human User.

In this episode, we cover:

• The Hangover: Why 2025 broke us, and why the silence of 2026 is a gift.
• Deep Work vs. Shallow Hacks: Why "Vibe Coding" is a trap and true craftsmanship is the only moat left.
• The 82:1 Prediction: Palo Alto Networks predicts 82 AI agents for every 1 human online. What does that mean for your website?
• The 2026 Mission: Announcing the sole focus for next year: Optimizing the Human Web for Non-Human Users.

Links:

• Connect with Sani on LinkedIn: https://www.linkedin.com/in/slobodanmanic/
• Subscribe to the Newsletter: https://nohacks.substack.com/

See you in 2026.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Transcript

No Hacks: Silence After Noise 2026
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[00:00:00] ​

[00:00:10] Sani: Did you hear that? That was 10 seconds of silence? If it felt weird? It's because it's very, very, very rare these days. If I had to describe my experience of 20 24, 20 25, I wouldn't go for words like innovation. Revolution. Now I would compare it to a medical condition tinnitus. You know what tinnitus is, that constant phantom ringing in your ears.

[00:00:46] Sani: It's not an external sound. It's a malfunction in your processing system. It drowns out conversation. It drowns out music and makes it impossible to think and focus. And for the last 24 months, we've been living with digital tins, all of us. Every time you open LinkedIn. It was just screaming at you. Pivot to ai, prompt or die.

[00:01:08] Sani: If you're not generating 50 articles a day, you are obsolete. You're laughable. It was a constant high pitched frequency, telling you that you're not moving fast enough. That thinking, thinking was too slow, that it was wrong, that doing the work was for suckers and you should just be generating. Generating what, but here we are.

[00:01:32] Sani: Late December, 2025, and looking around, I think the ringing is finally starting to fade for a lot of people. The hype cycle has not crashed yet, but it's crashing. And now we're left with a choice. We can keep chasing the noise or we can choose to finally focus. So in this episode, the last of the year, I want to talk about how we can cure this fatigue.

[00:01:59] Sani: And at the very end, I'm going to share that one single direction this podcast is taking in 2026. It's going to be something slightly different than anything I've done so far. I'm pushing all the other topics off the table to focus on one massive shift. But first of all, we need to turn off the ringing.

[00:02:19] ​

[00:02:27] Sani: Welcome to no hacks. I'm Sloan Mani. You may know mean it sunny, and you know what? We made it. This is the final episode of 2025. Looking back, despite all that ringing in our ears, we all showed up 52 episodes this year, one per week. No AI to fake the conversations. No shortcuts, no hacks. We just did the work and I want to flag a major milestone coming up very soon in February, 2026.

[00:02:59] Sani: This podcast, no hacks. Turns five years old, five years. When I started the show, it was a simple message. There are no hacks in life. If you wanna do something right, if you wanna do something, well, there's no such thing as a hack. And if 2025 taught us anything, man hacks are expensive. Just think about all the fatigue we're feeling right now.

[00:03:26] Sani: Fatigue from everything. Everything's just moving too fast. Glassdoor named fatigue, it's Word of the year for 2025. That fatigue did not come from working too hard. It came from shifting context too often. We spent two, almost three years trying to keep up with the tools that changed every week. We spent two years wondering if we were already being replaced for what we kept confusing motion with progress.

[00:03:55] Sani: We thought that because we're generating thousands of images and emails and code snippets, we're building value. We're not. We were just making the tenants louder. So how do we fix all of this? How do we recover in 2026? Well, the antidote to noise, it's not more speed, it's not a better prompt. It's deep work.

[00:04:20] Sani: And I've been going back to the basics lately, a lot. I've been thinking about Cal Newport's book. I've been thinking about the difference between a generator. You may have seen a few of those on LinkedIn and a craftsman in 2025, the world told us to be generators, vibe, coding became the trend. The idea that you can just vibe whatever with an ai.

[00:04:42] Sani: I talked about that on the podcast in an episode. Uh, and the conclusion was really that. Anyone can vibe anything unless we're talking about their job and then they realize that the output is just so bad that vibing, it just doesn't cut it. Yeah. And, uh, yeah, a lot of people like, like vibing, I guess. Uh, wishing software into existence without understanding how it works is, is the cool thing to do in 2025, but this is the definition of shallow work.

[00:05:12] Sani: This is building a house on sand. First wave. You are out, and if you want to survive 2026, you have to go the other way. You have to shut the door, turn off the notification, turn off the AI generators for a moment, just solve a hard problem built for a human being. Deep work is that ability to master hard things.

[00:05:33] Sani: It's the ability to produce at an elite level, but also understand things at an elite level. The hype told us that AI would replace the need for expertise, but the the reality. I, I don't know. I think it only increases the value of true expertise. And AI will never, ever, ever change that. 'cause when everyone can generate subpar or average content or whatever, output in second, it's worthless.

[00:06:01] Sani: And the price of mediocrity, it's zero. So the only thing that retains value is the work that requires deep. Human understanding. So my resolution for 2026 is December 16th, but I knew what it was about a month ago, maybe more, less noise, more signal. This is the only thing I care about professionally in 2026.

[00:06:23] Sani: I'm not going to cover new tools. I'm not going to talk about all the trends happening, especially in ai. I'm going to focus on one hard problem in 2026. One massive shift that will require 12 months of deep work to understand, and you'll see it all. As I mentioned at the start, I'm taking this podcast in a specific direction. I'm pushing everything else away. But let me take you back to November when I was on the stage at Conversion Hotel, my keynote, my I kind of closing keynote. So thank you Tom. Thank you crew, and thank you all the attendees. It was about a concept that has been obsessing me, I believe since April this year when things started developing in tech, when every big company decided that AI belongs in a browser.

[00:07:11] Sani: Humans should not be controlling the browser. It should be ai. And I'm, I'm, I'm obsessing over how non-human users use websites built for humans. So this concept is going to be the sole focus of no hacks in 2026. To put it in, in, in fewer words, it's the intersection of human and non-human web and how they can coexist and work together.

[00:07:34] Sani: Let me explain what that means. For the last 30 years, 30 something years since the first websites went live, we have been building the internet for one specific creature. A human, a human with eyes, with a mouse, with a keyboard, with emotions. We built user experience for them.

[00:07:50] Sani: We obsessed over colors and layouts and emotional triggers, and all of that is fine, and it was correct thing to do at the time, but times are changing. The data is shifting, and I want you to laugh a little bit. So I'll tell you about a report, a prediction that a cybersecurity company called Palo Alto Networks, whatever they are, they said that by 2026, that's in 15 days, the ratio of autonomous AI agents to humans online will be 82 to one.

[00:08:23] Sani: Guess what they do? They protect you from those autonomous AI agents. So, you know, selling the fear, but 82 to one. Even if that's bullshit one to one. If for one human browsing your website, there's one non-human browsing the website. Isn't that kind of the same thing as shifting to mobile web? 12, 13 years ago, agents will be checking the prices, summarizing your content, verifying your facts, and these users, these new users don't have eyes.

[00:08:49] Sani: They don't care about your brand voice. They don't care about your hero image. They're the non-human users with no feelings and they're trying to navigate a web. That was built for humans, and this is the friction point of the next, I'm gonna say decade. We have an internet built for eyeballs. We have millions and millions and millions of websites that are now going to be consumed by software that only wants data and wants that data to be nice and clean and structured.

[00:09:15] Sani: So in 2026, I'll be exploring this deeply. I'm not looking for hacks. I'm going to look for structure. And how do we build a website that serves both the humans? And the agents at the same time. How do we move from attention economy where we are all screaming for eyeballs and attention to a utility economy where we are trying to be the source of truth?

[00:09:36] Sani: How do we do both at the same time? This is the biggest shift, in my opinion, since the invention of the search engine on the internet, not the biggest shift in the world, and let's try to figure that out together. Week by week, month by month, I'll be diving into topics that cover the agentic web. And how we can prepare what has been a strictly human property for the non-human users.

[00:10:00] Sani: So here is the plan for 2026, but first I'm going to take a break. After this episode is out, I'm going to be away and offline for a few weeks. I'm going to turn off the microphone, close my laptop, just let my ears adjust to the silence with the opportunities. I need to do my deep work and I need to prepare for 2026 by not doing any work, and I hope you'll do the same.

[00:10:24] Sani: Take the time off. Seriously. Stop listening to any podcast unless there's something amusing and entertaining. Stop reading the stupid listicle. Stop AI tools, uh, top prompts for this or that. Let the tenants fade away. And more than anything, I want to thank you all for sticking with me for these 52 episodes this year and nearly five years of no hacks.

[00:10:48] Sani: That is amazing. But first, get some rest and then when we come back, let's figure out how we can transition from purely human internet to the non-human one and to everything else in between. I'm sunny. This is no hacks. I'll talk to you soon. 

[00:11:05] ​