No Hacks: Optimising the Web for AI Agents
Your next million website visitors won't be human.
And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.
No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.
Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.
No Hacks: Optimising the Web for AI Agents
195: Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber
In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.
Topics Covered:
- Why experimentation needs internal allies
- How to communicate value beyond test results
- The "force field" method for mapping influence
- Why customer insights matter just as much as revenue
- Breaking out of the digital silo
- Tips for aligning with other teams’ goals
Key Quote:
“If you don’t shout, they won’t know you exist.”
Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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