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No Hacks: Optimising the Web for AI Agents
Your next million website visitors won't be human.
AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.
No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.
Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.
No Hacks: Optimising the Web for AI Agents
[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf
What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences?
In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved.
Whether you’re an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own strategies.
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Key Takeaways
✅ Why speaker selection is like building a sports team – balancing high-energy and deep-thought speakers for maximum engagement.
✅ How digital and physical experiences intersect – leveraging event apps, AI networking, and live feedback tools.
✅ Overcoming last-minute challenges – the 24-hour sponsor banner crisis and how staying flexible is essential.
✅ Optimizing attendee engagement – using research-driven strategies to improve networking and knowledge retention.
✅ The evolution of GMS – why removing “marketing” from the event name was a game-changer.
✅ How to maximize ROI from events – practical strategies for making connections, implementing insights, and proving event value to your company.
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Attend GMS 2024
📍 Where: Frankfurt, Germany
📅 When: June 18, 2024
🔗 Tickets & Info: growthmindedsuperheroes.com
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