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No Hacks
The Optimizer’s Playbook: Expert Strategies for Digital and Real-Life Success
Great experiences, whether digital or in everyday life, don't happen by accident—they’re crafted with care, creativity, and a deep understanding of behavior. No Hacks Podcast, hosted by industry veteran Slobodan (Sani) Manić, is dedicated to exploring the nuances of marketing, conversion optimization, and user experience, both in the digital realm and beyond.
Each episode brings together top minds from across the tech and business worlds to share their stories, challenges, and breakthroughs. We offer listeners an inside look at what it takes to create strategies that not only perform seamlessly online but also enhance and transform personal and professional lives.
Join us as we decode the art of exceptional experiences, one episode at a time, providing expert strategies for both digital and real-life success.
We dive into the technical details, the psychological principles, and the real-world case studies that show how theory meets practice. But we don’t stop at just discussing best practices—we question, we critique, and we push the boundaries of what’s possible in the digital space. Our goal is to equip you with the knowledge and tools to think differently about your work, to solve problems more creatively, and to ultimately deliver better online experiences.
Whether you’re a developer, a designer, a marketer, or anyone involved in the digital ecosystem, No Hacks is here to inspire and inform. We cut through the noise of quick fixes and hacks to bring you strategies that are rooted in deep understanding and long-term success. Join us as we explore the art and science of making the web a better place, one episode at a time.
No Hacks
Segmentation 101: Demystifying Email Marketing Myths with Tara Dinoski
Unlock the secrets to effective email marketing and smarter audience engagement!
In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with other channels like paid media can be a revenue game-changer.
Tara also debunks myths that hold brands back, including the idea that there’s a “perfect” time to send emails or that SMS marketing is always the better choice. Plus, she shares her unique perspective as a digital nomad, balancing client work while traveling the world and building a high-growth agency.
Whether you’re just starting out with email or looking to optimize your current strategy, this episode is packed with actionable insights you can apply today. And for fun, we get Tara’s take on the best Greek dishes and the biggest lessons she’s learned from living abroad.
What you’ll learn in this episode:
- The first step to better email segmentation
- Why “testing just to test” won’t get results
- The smartest way to integrate email with other channels
- How to manage client work while living a digital nomad lifestyle
- Simple strategies to build your email list
Chapters:
0:00 Introduction to Tara Dinoski and Indico Digital
0:38 Strangest client call as a digital nomad
1:59 How location and time zones affect client relationships
3:40 Overcoming fear in email marketing
5:18 The basics of segmentation: customers vs. prospects
7:28 Real-world insights from segmentation (boots and colors example)
9:52 Myths about email marketing: Testing and over-segmentation
12:18 SMS vs. email: Costs, myths, and misconceptions
15:42 The perfect time to send emails is a myth
19:00 Integrating email marketing with paid media
22:55 How reviews power smarter email campaigns
28:12 Life as a digital nomad: Lessons from Greece and Medellín
32:40 Balancing work, travel, and client expectations
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