No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
145: Automate to Win with Shawn David
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.
Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.
The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.
Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.
The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.
Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.
Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.
Episode links:
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.
Subscribe at https://nohacks.co/subscribe
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
From A to B
Shiva Manjunath
Product for Product Management
Matt Green & Moshe Mikanovsky