No Hacks
The Optimizer’s Playbook: Expert Strategies for Digital and Real-Life Success
Great experiences, whether digital or in everyday life, don't happen by accident—they’re crafted with care, creativity, and a deep understanding of behavior. No Hacks Podcast, hosted by industry veteran Slobodan (Sani) Manić, is dedicated to exploring the nuances of marketing, conversion optimization, and user experience, both in the digital realm and beyond.
Each episode brings together top minds from across the tech and business worlds to share their stories, challenges, and breakthroughs. We offer listeners an inside look at what it takes to create strategies that not only perform seamlessly online but also enhance and transform personal and professional lives.
Join us as we decode the art of exceptional experiences, one episode at a time, providing expert strategies for both digital and real-life success.
We dive into the technical details, the psychological principles, and the real-world case studies that show how theory meets practice. But we don’t stop at just discussing best practices—we question, we critique, and we push the boundaries of what’s possible in the digital space. Our goal is to equip you with the knowledge and tools to think differently about your work, to solve problems more creatively, and to ultimately deliver better online experiences.
Whether you’re a developer, a designer, a marketer, or anyone involved in the digital ecosystem, No Hacks is here to inspire and inform. We cut through the noise of quick fixes and hacks to bring you strategies that are rooted in deep understanding and long-term success. Join us as we explore the art and science of making the web a better place, one episode at a time.
No Hacks
Automate to Win with Shawn David
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.
Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.
The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.
Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.
The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.
Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.
Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.
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