No Hacks
The Optimizer’s Playbook: Expert Strategies for Digital and Real-Life Success
Great experiences, whether digital or in everyday life, don't happen by accident—they’re crafted with care, creativity, and a deep understanding of behavior. No Hacks Podcast, hosted by industry veteran Slobodan (Sani) Manić, is dedicated to exploring the nuances of marketing, conversion optimization, and user experience, both in the digital realm and beyond.
Each episode brings together top minds from across the tech and business worlds to share their stories, challenges, and breakthroughs. We offer listeners an inside look at what it takes to create strategies that not only perform seamlessly online but also enhance and transform personal and professional lives.
Join us as we decode the art of exceptional experiences, one episode at a time, providing expert strategies for both digital and real-life success.
We dive into the technical details, the psychological principles, and the real-world case studies that show how theory meets practice. But we don’t stop at just discussing best practices—we question, we critique, and we push the boundaries of what’s possible in the digital space. Our goal is to equip you with the knowledge and tools to think differently about your work, to solve problems more creatively, and to ultimately deliver better online experiences.
Whether you’re a developer, a designer, a marketer, or anyone involved in the digital ecosystem, No Hacks is here to inspire and inform. We cut through the noise of quick fixes and hacks to bring you strategies that are rooted in deep understanding and long-term success. Join us as we explore the art and science of making the web a better place, one episode at a time.
No Hacks
The Good Experimental Design with Erin Weigel
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.
In this episode, we have Erin Weigel, a UX expert, principal designer, and senior design manager joining us to share her unique journey from managing a toy store to becoming a leader in the field of experimentation and design. Erin reveals how her playful and inquisitive nature led her to groundbreaking design strategies, and why she believes experimentation is at the core of learning and innovation.
Erin also gives us a sneak peek into her upcoming book and the workshop she'll be hosting at Experimentation Elite on June 11th. She goes into the importance of understanding statistical concepts, designing effective experiments, and making data-driven decisions. With over 15 years of experience, Erin’s insights are both educational and entertaining, making complex topics accessible and fun.
Listen in as Erin discusses her favorite toy for budding experimenters, shares stories from her time at Booking.com, and as we come up with a fascinating new show idea. Plus, don’t miss her tips on how to stay motivated and the challenges she faced while writing her book.
"Be Kind and Make Things Better"
Links:
- Erin's LinkedIn
- Erin's website
- Experimentation Elite
- Design for Impact book
- The Good Experimental Design toolkit
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