No Hacks
The Optimizer’s Playbook: Expert Strategies for Digital and Real-Life Success
Great experiences, whether digital or in everyday life, don't happen by accident—they’re crafted with care, creativity, and a deep understanding of behavior. No Hacks Podcast, hosted by industry veteran Slobodan (Sani) Manić, is dedicated to exploring the nuances of marketing, conversion optimization, and user experience, both in the digital realm and beyond.
Each episode brings together top minds from across the tech and business worlds to share their stories, challenges, and breakthroughs. We offer listeners an inside look at what it takes to create strategies that not only perform seamlessly online but also enhance and transform personal and professional lives.
Join us as we decode the art of exceptional experiences, one episode at a time, providing expert strategies for both digital and real-life success.
We dive into the technical details, the psychological principles, and the real-world case studies that show how theory meets practice. But we don’t stop at just discussing best practices—we question, we critique, and we push the boundaries of what’s possible in the digital space. Our goal is to equip you with the knowledge and tools to think differently about your work, to solve problems more creatively, and to ultimately deliver better online experiences.
Whether you’re a developer, a designer, a marketer, or anyone involved in the digital ecosystem, No Hacks is here to inspire and inform. We cut through the noise of quick fixes and hacks to bring you strategies that are rooted in deep understanding and long-term success. Join us as we explore the art and science of making the web a better place, one episode at a time.
No Hacks
Your Copy Is *Not* Your Problem with Eden Bidani
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.
We discuss why copy isn't always the root cause of conversion issues and explore the broader factors that impact performance, such as UX problems and targeting the wrong audience. Eden emphasizes the importance of starting with copy when designing landing pages to ensure a seamless integration with the overall design and user experience. She also provides practical advice on how to effectively use tools like ChatGPT while maintaining a human touch in copywriting.
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