Design for the Irrational with Line-Ariel Bretous Artwork

No Hacks: Your Strategy Guide for the Agentic Web

The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.

Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.

Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.

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No Hacks: Your Strategy Guide for the Agentic Web

Design for the Irrational with Line-Ariel Bretous

May 14, 2024 • Slobodan (Sani) Manić • Episode 138

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty.

Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained different types of loyalty—transactional, emotional, and habitual—and how businesses can cultivate these to enhance consumer engagement and satisfaction.

Links:

Lin-Ariel's LinkedIn
Women in Experimentation Summit

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