.png)
No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
138: Design for the Irrational with Line-Ariel Bretous
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty.
Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained different types of loyalty—transactional, emotional, and habitual—and how businesses can cultivate these to enhance consumer engagement and satisfaction.
Links:
Lin-Ariel's LinkedIn
Women in Experimentation Summit
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
From A to B
Shiva Manjunath
Product for Product Management
Matt Green & Moshe Mikanovsky