131: Behind the Click with Jon MacDonald Artwork

No Hacks with Slobodan Manic: The Agentic Web, Unhyped

No Hacks with Slobodan Manic is a podcast about the agentic web: what happens when the visitors reading, citing, and buying from your website aren't human. Each episode is a clear take on what actually changed this week, whether it's real or hype, and whether it touches your website's traffic, revenue, or legal exposure. No clickbait, no vendor talking points, just a practitioner who checks the primary source and tells you plainly.

Host Slobodan Manic is a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.

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No Hacks with Slobodan Manic: The Agentic Web, Unhyped

131: Behind the Click with Jon MacDonald

April 15, 2024 • Slobodan (Sani) Manić • Episode 131

0:00 | 25:36

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.

In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey.

Jon also discusses the importance of addressing post-purchase experiences, a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase.

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No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

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