125: Seven Deadly Sins of User Research with Els Aerts Artwork

No Hacks with Slobodan Manic: The Agentic Web, Unhyped

No Hacks with Slobodan Manic is a podcast about the agentic web: what happens when the visitors reading, citing, and buying from your website aren't human. Each episode is a clear take on what actually changed this week, whether it's real or hype, and whether it touches your website's traffic, revenue, or legal exposure. No clickbait, no vendor talking points, just a practitioner who checks the primary source and tells you plainly.

Host Slobodan Manic is a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.

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No Hacks with Slobodan Manic: The Agentic Web, Unhyped

125: Seven Deadly Sins of User Research with Els Aerts

March 13, 2024 • Slobodan (Sani) Manić • Episode 125

0:00 | 31:42

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!

In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights.

Els shared her expert perspective on avoiding common research pitfalls and emphasized the importance of evidence-based decision-making. The conversation also touched on the "seven deadly sins of user research," offering a comprehensive understanding of the challenges and best practices in user testing.

Through engaging anecdotes and a wealth of experience, Els shared valuable lessons on conducting meaningful research that truly enhances user experience.

This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in Birmingham, UK!

https://experimentationelite.com/
https://www.linkedin.com/in/elsaertsuserresearch/
https://www.agconsult.com/en/

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

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