No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
48: Collecting Zero Party Data To Personalize Customer Journey With Jon Ivanco
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Jon Ivanco is a Customer Experience Consultant and Co-founder of Formtoro, a company focused on unlocking up to 38x more data on your users. If you want to learn what zero-party data is and why you should care about it this is the episode for you. Jon shared his insights on personalizing your customer journey and emphasized how data collection should be the first step to help influence your strategy.
Jon also answered questions from some of our listeners/network:
- Juliana Jackson: What do you think about companies that swear by CLV as the main growth lever for e-commerce brands and completely ignoring each brand's business model?
- Jeremy Epperson: Why do you think there are only really 2 measurable points of intent in a customer journey?
- Lukas Petrauskas: What are the lowest and highest-hanging fruits regarding zero party data utilization for $1MM+ e-com companies?
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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