Using First Party Data to Drive Customer Retention with Juliana Jackson Artwork

No Hacks: Your Guide to the Agent-Ready Web

The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.

Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.

Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.

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No Hacks: Your Guide to the Agent-Ready Web

Using First Party Data to Drive Customer Retention with Juliana Jackson

December 07, 2021 • Episode 43

Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.

In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:

Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?
Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?
Jon Ivanco: Does AOV really matter, especially on the first purchase?

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