No Hacks with Slobodan Manic: Honest Verdicts on the Agentic Web
No Hacks with Slobodan Manic is a weekly show about the agentic web: what happens when the visitors reading, citing, and buying from your website aren't human. Each episode is a 15 to 20 minute verdict on the week: what got built, who paid for it, whether anyone is actually using it, and whether it's worth your attention and money yet. Most weeks that is Sani on his own, with occasional guests who built the thing worth asking about. No clickbait, no vendor talking points, a practitioner who checks the primary source and tells you plainly. Host Slobodan Manic is a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.
No Hacks with Slobodan Manic: Honest Verdicts on the Agentic Web
43: Using First Party Data to Drive Customer Retention with Juliana Jackson
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Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.
In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:
- Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?
- Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?
- Jon Ivanco: Does AOV really matter, especially on the first purchase?
Links in this episode:
- https://www.linkedin.com/in/theclvlady/
- https://cxl.com/institute/programs/foundations/
- https://twitter.com/theclvlady
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No Hacks runs no sponsorships and is funded by advisory and audit work.
If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit
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