No Hacks Marketing

Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data

September 22, 2021 Episode 32
No Hacks Marketing
Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data
Show Notes

As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.

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