No Hacks Marketing

Opting in to Optimization With Jon MacDonald

September 14, 2021 Catherine Quiambao and Slobodan Manic Episode 31
No Hacks Marketing
Opting in to Optimization With Jon MacDonald
Show Notes

Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.

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