No Hacks: The Mindset Behind Digital Optimization and Growth

Opting in to Optimization With Jon MacDonald

Catherine Quiambao and Slobodan Manic Episode 31

Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.

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