30: Trust the (CRO) Process with Khalid Saleh Artwork

No Hacks with Slobodan Manic: Honest Verdicts on the Agentic Web

No Hacks with Slobodan Manic is a weekly show about the agentic web: what happens when the visitors reading, citing, and buying from your website aren't human. Each episode is a 15 to 20 minute verdict on the week: what got built, who paid for it, whether anyone is actually using it, and whether it's worth your attention and money yet. Most weeks that is Sani on his own, with occasional guests who built the thing worth asking about. No clickbait, no vendor talking points, a practitioner who checks the primary source and tells you plainly. Host Slobodan Manic is a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.

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No Hacks with Slobodan Manic: Honest Verdicts on the Agentic Web

30: Trust the (CRO) Process with Khalid Saleh

September 07, 2021 • Catherine Quiambao and Slobodan Manic • Episode 30

0:00 | 45:15

Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more.

In this episode, we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps.

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If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit