No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
29: Optimizing Your Core Web Vitals With Google’s Free Performance-focused Tools
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Core Web Vitals have been top of mind lately among webmasters and business owners, thanks to Google’s page experience update last June. In this episode, we’re delving into how we can use the tools available to effectively and continuously monitor your site’s Core Web Vital scores.
We’re also sharing an actual case study of how a large publisher increased their page views by page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18% after optimizing their site.
Links in this episode:
Step A: Evaluate Website Health
- CrUX Dashboard: http://g.co/chromeuxdash
- Search Console: https://search.google.com/search-console/about
- Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
Step B: Debug and optimize
- Lighthouse: https://web.dev/lighthouse-performance/
- Web Vitals extension: https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
- Chrome DevTools: https://developer.chrome.com/docs/devtools/
Step C: Monitor and continuous improvement
- CrUX on Big query: https://web.dev/chrome-ux-report-bigquery/
- Web-vitals.js: https://github.com/GoogleChrome/web-vitals
- Lighthouse-CI: https://web.dev/lighthouse-ci/
https://web.dev/vitals-tools-workflow/
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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