No Hacks: Web Strategy for the AI Age
Your next million website visitors won't be human. Are you ready?
And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals navigating this shift. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohackspod.com/subscribe
No Hacks: Web Strategy for the AI Age
29: Optimizing Your Core Web Vitals With Google’s Free Performance-focused Tools
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Core Web Vitals have been top of mind lately among webmasters and business owners, thanks to Google’s page experience update last June. In this episode, we’re delving into how we can use the tools available to effectively and continuously monitor your site’s Core Web Vital scores.
We’re also sharing an actual case study of how a large publisher increased their page views by page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18% after optimizing their site.
Links in this episode:
Step A: Evaluate Website Health
- CrUX Dashboard: http://g.co/chromeuxdash
- Search Console: https://search.google.com/search-console/about
- Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
Step B: Debug and optimize
- Lighthouse: https://web.dev/lighthouse-performance/
- Web Vitals extension: https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
- Chrome DevTools: https://developer.chrome.com/docs/devtools/
Step C: Monitor and continuous improvement
- CrUX on Big query: https://web.dev/chrome-ux-report-bigquery/
- Web-vitals.js: https://github.com/GoogleChrome/web-vitals
- Lighthouse-CI: https://web.dev/lighthouse-ci/
https://web.dev/vitals-tools-workflow/
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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