No Hacks: Web Strategy for the AI Age
Your next million website visitors won't be human. Are you ready?
And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals navigating this shift. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohackspod.com/subscribe
No Hacks: Web Strategy for the AI Age
17: Goodbye Funnel, Hello Messy Middle
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The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.
Links in this episode:
- https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
- https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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