No Hacks Marketing

Goodbye Funnel, Hello Messy Middle

May 25, 2021 Catherine Quiambao and Slobodan Manic Episode 17
No Hacks Marketing
Goodbye Funnel, Hello Messy Middle
Show Notes

The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.

Links in this episode:

  • https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
  • https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf

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