No Hacks: Future-proofing your career in the age of AI
Work is changing quickly, and AI is at the center of that shift. For many professionals, it raises tough questions: How do I stay relevant? What skills should I build? How do I make sense of the changes ahead?
No Hacks is about helping you adapt with confidence. In each episode, host Slobodan Manic speaks with leaders from different fields about the real impact of AI on their industries and what it means for people working in them. The conversations are practical, grounded, and focused on the long term, offering clarity, strategies, and perspectives to help you future-proof your career without shortcuts.
No Hacks: Future-proofing your career in the age of AI
Goodbye Funnel, Hello Messy Middle
The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.
Links in this episode:
- https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
- https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf
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