No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
10: Improve Your Conversion Rate With Conversion Research Part 2
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This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion.
If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.
Links in this episode:
- http://analytics.google.com/
- https://marketingplatform.google.com/about/tag-manager/
- https://www.hotjar.com/
- https://clarity.microsoft.com/
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Thanks for listening!
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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