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Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd

May 24, 2023 Catherine Quiambao and Slobodan Manic Episode 92
nohacks.show
Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd
Show Notes

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Episode links:

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Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)