No Hacks: Future-proofing your career in the age of AI
Work is changing quickly, and AI is at the center of that shift. For many professionals, it raises tough questions: How do I stay relevant? What skills should I build? How do I make sense of the changes ahead?
No Hacks is about helping you adapt with confidence. In each episode, host Slobodan Manic speaks with leaders from different fields about the real impact of AI on their industries and what it means for people working in them. The conversations are practical, grounded, and focused on the long term, offering clarity, strategies, and perspectives to help you future-proof your career without shortcuts.
No Hacks: Future-proofing your career in the age of AI
Personalisation Isn’t Dead With Kate Cook and Darshana Patel
Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that personalisation is far from being dead, it’s misunderstood.
About Lumery:
The Lumery is a Marketing & Technology Consultancy bringing clarity to complex. We partner with leading brands across almost every vertical to solve complex business problems through the end-to-end use and understanding of marketing & technology.
We’re a group of the most passionate, specialised humans, setting the benchmark of how you get value from Marketing & Technology. That’s our differentiation – we are constantly striving to find the best way to solve big hairy business problems and that permeates throughout our whole organisation.
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