No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
75: Personalisation Isn’t Dead With Kate Cook and Darshana Patel
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Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that personalisation is far from being dead, it’s misunderstood.
About Lumery:
The Lumery is a Marketing & Technology Consultancy bringing clarity to complex. We partner with leading brands across almost every vertical to solve complex business problems through the end-to-end use and understanding of marketing & technology.
We’re a group of the most passionate, specialised humans, setting the benchmark of how you get value from Marketing & Technology. That’s our differentiation – we are constantly striving to find the best way to solve big hairy business problems and that permeates throughout our whole organisation.
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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