The Marketing Attribution Fantasy with Juan Mendoza

June 09, 2022 Episode 64
The Marketing Attribution Fantasy with Juan Mendoza
Show Notes

Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)