No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
56: How AI and ML Impact CRO With Amrdeep Athwal
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO.
Amrdeep also answered questions from the community:
- Charles Meaden: How do you spot when the algorithm gets it wrong?
- Alun Lucas: How do you think AI can be used to help optimise the performance of online forms?
- Nneka Otika: What path can someone take to break into CRO? It seems like a close-knit industry. What transferable skill does someone need to work in CRO? - I know AI and machine learning crunch data which is useful in CRO. Will their application in the industry increase in coming years? If yes, in what ways?
- Shiva Manjunath: How important is localization to your optimization program? What are some things to avoid while localizing your test results?
Links in the episode:
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.
Subscribe at https://nohacks.co/subscribe
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
From A to B
Shiva Manjunath
Product for Product Management
Matt Green & Moshe Mikanovsky