Turning Conversations into Content Snippets With Zineb Layachi Artwork

No Hacks: Optimising the Web for AI Agents

Your next million website visitors won't be human.

AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.

No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.

Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).

New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.

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No Hacks: Optimising the Web for AI Agents

Turning Conversations into Content Snippets With Zineb Layachi

March 08, 2022 • Catherine Quiambao and Slobodan Manic • Episode 55

Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets?

Zineb also answered questions from the community:

Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?
Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?
Melissa Curran: If you could create content for anyone in the world, who would it be?

Links in the episode: