No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
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No Hacks: Web Strategy for the AI Age
53: Rishi Rawat Doesn’t Do User Research
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Rishi Rawat, product page optimization specialist at Frictionless Commerce - although you may know him as The Product Page Guy.
In this episode, we talked about his hot take on user research. Why you don’t always need them in CRO and what to do instead. Rishi also answered questions from the community:
- Simbar Dube: I think his optimization framework focuses on product pages only and it doesn’t include research right? Suppose there are conversion roadblocks happening on other pages, without research, how will he identify them? And since his framework is only built for PDPs, does it mean that they ignore conversion roadblocks on other pages?
- Trina Moitra: I am a big fan of Rishi's unique take on Shopify product pages. My question to him would be - "What is a framework that copywriters can use to channel their creative intuition into work that would resonate with the intended audience?"
- Samyak Tripathi: How to design the copy and strategy to make them highly interested in your product by providing value in the Ad itself
- Dragos Balasoiu: If you could NEVER work in e-commerce again, what would you do?
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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