No Hacks with Slobodan Manic
AI is changing the internet, and nobody asked us if we wanted it changed. So every week I go and look at one thing it did: a website that started charging robots to read it, an assistant that got turned away at the door and answered anyway, a company that promised something a year ago and can't show a receipt. Then I tell you whether it's good, bad, or pointless, and what to do about it, whether you use the web or build it.
Around fifteen minutes per episode, usually me on my own, with occasional guests. Hosted by Slobodan Manic, a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture, the framework for building websites for the agentic web.
No Hacks with Slobodan Manic
53: Rishi Rawat Doesn’t Do User Research
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Rishi Rawat, product page optimization specialist at Frictionless Commerce - although you may know him as The Product Page Guy.
In this episode, we talked about his hot take on user research. Why you don’t always need them in CRO and what to do instead. Rishi also answered questions from the community:
- Simbar Dube: I think his optimization framework focuses on product pages only and it doesn’t include research right? Suppose there are conversion roadblocks happening on other pages, without research, how will he identify them? And since his framework is only built for PDPs, does it mean that they ignore conversion roadblocks on other pages?
- Trina Moitra: I am a big fan of Rishi's unique take on Shopify product pages. My question to him would be - "What is a framework that copywriters can use to channel their creative intuition into work that would resonate with the intended audience?"
- Samyak Tripathi: How to design the copy and strategy to make them highly interested in your product by providing value in the Ad itself
- Dragos Balasoiu: If you could NEVER work in e-commerce again, what would you do?
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