No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
52: The Problem With Heatmaps With Oliver Palmer
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Oliver Palmer is an Experimentation Practitioner and Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation.
In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:
- David Mannheim: Why are heat maps seen as so prolific within the industry? Are you assuming the client side of the industry (retailers etc) need further education?
- Juan Mendoza: Should the practice of optimization in businesses reflect scientific practice?
- Slobodan Manic: Do you think it's possible to start and grow a career in experimentation without working on a larger team at some point? Asking because he had such roles before going solo?
Links in the episode:
- https://www.oliverpalmer.com
- https://www.linkedin.com/in/ollee/
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
From A to B
Shiva Manjunath
Product for Product Management
Matt Green & Moshe Mikanovsky