Oliver Palmer is an Experimentation Practitioner and Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation.
In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:
Links in the episode:
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