The Problem With Heatmaps With Oliver Palmer Artwork

No Hacks: Optimising the Web for AI Agents

Your next million website visitors won't be human.

AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.

No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.

Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).

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No Hacks: Optimising the Web for AI Agents

The Problem With Heatmaps With Oliver Palmer

February 15, 2022 • Catherine Quiambao and Slobodan Manic • Episode 52

Oliver Palmer is an Experimentation Practitioner and Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation.

In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:

David Mannheim: Why are heat maps seen as so prolific within the industry? Are you assuming the client side of the industry (retailers etc) need further education?
Juan Mendoza: Should the practice of optimization in businesses reflect scientific practice?
Slobodan Manic: Do you think it's possible to start and grow a career in experimentation without working on a larger team at some point? Asking because he had such roles before going solo?

Links in the episode: