No Hacks: Web Strategy for the AI Age
Your next million website visitors won't be human. Are you ready?
And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals navigating this shift. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohackspod.com/subscribe
No Hacks: Web Strategy for the AI Age
51: Optimizing the Customer Journey With Jeremy Epperson
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Jeremy Epperson is the Chief Growth Officer of Conversion Advocates. He has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups and brands like Disney, Square, Twilio, SurveyMonkey and more. In this episode, we talked about optimizing the touchpoints in your customer journey. Jeremy shares his four-phase customer journey model and ways to understand your customer sentiment.
He also answered questions from the community:
- Sina Fak: What role does Customer, Business, and Market Intelligence play in optimizing the customer buying journey?
- Rishi Rawat: What’s one thing you’ve reversed your thinking on?
- LeAnn Reyes: What is the biggest fail you’ve ever experienced, and how did you overcome it?
- Luka Nikolic: You mainly work with startups and fast moving organizations, but do you have any advice for CROs working in large, established organizations? How can they demonstrate the value of journey mapping and get executive buy-in and funding for doing more customer research if the brand they work for is already a market leader?
Links in the episode:
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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