No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
51: Optimizing the Customer Journey With Jeremy Epperson
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Jeremy Epperson is the Chief Growth Officer of Conversion Advocates. He has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups and brands like Disney, Square, Twilio, SurveyMonkey and more. In this episode, we talked about optimizing the touchpoints in your customer journey. Jeremy shares his four-phase customer journey model and ways to understand your customer sentiment.
He also answered questions from the community:
- Sina Fak: What role does Customer, Business, and Market Intelligence play in optimizing the customer buying journey?
- Rishi Rawat: What’s one thing you’ve reversed your thinking on?
- LeAnn Reyes: What is the biggest fail you’ve ever experienced, and how did you overcome it?
- Luka Nikolic: You mainly work with startups and fast moving organizations, but do you have any advice for CROs working in large, established organizations? How can they demonstrate the value of journey mapping and get executive buy-in and funding for doing more customer research if the brand they work for is already a market leader?
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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