Luka Nikolić is a CRO analyst in the Danish iGaming company Better Collective where he is in charge of optimizing a number of the company's affiliate websites for higher conversions. In this episode, we talked about experimentation as a strategy as opposed to a tactic. Luka shares why it’s better to adopt a mindset of experimentation to make the right decisions and deliver value to customers.
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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)